Some of the most interesting people out there (in my humble opinion) are those who combine and honor all of their loves, interests and passions. These folks manage to take two or more hobbies or areas of interest that are seemingly completely unrelated and combine them. It is an alchemy that often results in pure magic, probably because it is so authentically unique.
Take Caroline Myss for example. She is a best-selling author and speaker on spiritual topics, however every time I have heard her speak, she brings up the fact that she is a war history buff and she somehow manages to bring this content into her presentation. Imagine: war history facts infused throughout a spiritual talk (!). But the funny thing is… it works! These two seemingly unrelated topics are in fact connected through Caroline. She masterfully becomes the container for which this beautiful alchemical reaction can take place.
I can think of several other friends and colleagues who are combining their passions in similar ways. I have a friend who is an accountant, environmental activist AND a watershed expert. Another friend is passionate and talented at improv theatre, magic AND marketing (yep, marketing). A colleague of mine is a Martha Beck trained coach (that is code for woo-woo believer), a history buff, AND a lawyer. She has a wonderful blog in which she writes about historical figures, and combines it with her love for fine scotch. Seriously.
I hope you are getting the message here: you do not have to choose which parts of your being are worth sharing or pursuing. THEY ALL ARE. In fact, it is the combination of such unlikely elements that make it (you) interesting.
I recently found the first iteration of my business card. I laughed when I found it because it seriously reads like this:
Maren Hasse (aka MareBare)
Coach, Facilitator of FIERCE Integrity Project, Yoga Instructor and Retreat Facilitator, Speaker, Writer, Reiki Practitioner.
Seriously. It says all of that.
Now, I could think of a few more things to add: vision consultant, meditation teacher, spiritual teacher, published author, ceremonialist and shamanic practitioner
Hmmm… I think I might need to get those postcard-sized business cards.
For the past four years (more) I have been wrestling with this perceived “problem” of explaining who I am and what I do. The truth is, I do all of those things (and yet none of them explain who I am). I also use ALL of those skills in EVERYTHING I do. You can’t separate them. When you hire me as a consultant, you are also getting a coach (plus all of those other things) because I am me. I am the container.
In the past, I have been criticized for re-branding so many times, for not being “clear enough” about what I do and for whom. However, whenever I have tried to “narrow it down”, I feel that I inadvertently cut some part of me off, that I have to deny some part of my being.
The truth is, I don’t have to (nor do I want to).
Currently, my brand is my name. My brand is ME.
I am getting more and more clear on my medicine/niche (I help people navigate adversity and change using coaching and shamanistic practices) and apparently this is true across a wide range of environments, people and settings.
My message for today is: be the container. Just be YOU.